5 Ways Your Employee Incentive Programs Are Wrong

  • Posted by Aaron Martens
  • On December 31, 2015
  • 0 Comments
  • employee incentives
We all know that incentive programs are designed to reward specific behaviors, but they’re often ineffective at best and harmful at worst. Here are 5 of the most common ways we have seen employee incentive plans produce the wrong results: 1. Imbalance Reward for Risk When there is little downside and too much upside, the risk-reward equation can […]
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Boost Loyalty With In Store Beacons

  • Posted by Aaron Martens
  • On December 28, 2015
  • 0 Comments
  • beacons, local
Today it’s tiny, in a few years…mainstream. Business Insider’s BI Intelligence report shows that only three percent of retailers are using some sort of in store recognition software but at least 72% of large retailers will be using something within 5 years. Why is this important? Well for starters, gone are the days of stacking […]
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How To Add Gamification To Your Program: The Basics

  • Posted by Aaron Martens
  • On December 18, 2015
  • 0 Comments
  • Gamification
For about five years now, gamification has been a buzz word clients have thrown out on their “wish list.” Now it’s been seen out in action for a handful of loyalty programs, so that means it’s time to start seriously acting on this wish. Where do you start? Although there is a wide range of […]
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Is The Mobile Wallet In Your Loyalty Strategy?

  • Posted by Aaron Martens
  • On December 15, 2015
  • 0 Comments
While making mobile payments is still in its infancy, the adoption of Apple Pay is really catching fire. Mobile is on track to become the preferred way to transact – for marketers, it is crucial to consider now how the mobile wallet fits into the mobile loyalty strategy. There are two channels when it comes to […]
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Misconceptions Of A Quiet Customer

  • Posted by Aaron Martens
  • On December 10, 2015
  • 0 Comments
  • customer feedback
No news is good news, right? When it comes to customer happiness, that couldn’t be further from the truth. Just because you hear nothing from a customer does not mean all is well. In fact, over 80% of customers suffer in silence when they have a poor experience, convinced it’s too much trouble or won’t […]
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Tap In To The $600 Billion Buying Power Of Millennials

  • Posted by Aaron Martens
  • On December 9, 2015
  • 0 Comments
  • Millennials
What do the millennials want in a loyalty program? For starters, is fun. More than a third of them said the word that best describes their experience being a member of a favorite program is “fun.” This “fun disparity” was revealed in a recent nationwide survey of 1,000 loyalty-program members, which found that companies have […]
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