5 Ways Your Employee Incentive Programs Are Wrong

  • On December 31, 2015
We all know that incentive programs are designed to reward specific behaviors, but they’re often ineffective at best and harmful at worst. Here are 5 of the most common ways we have seen employee incentive plans produce the wrong results: 1. Imbalance Reward for Risk When there is little downside and too much upside, the risk-reward equation can […]
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Boost Loyalty With In Store Beacons

  • On December 28, 2015
Today it’s tiny, in a few years…mainstream. Business Insider’s BI Intelligence report shows that only three percent of retailers are using some sort of in store recognition software but at least 72% of large retailers will be using something within 5 years. Why is this important? Well for starters, gone are the days of stacking […]
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How To Add Gamification To Your Program: The Basics

  • On December 18, 2015
For about five years now, gamification has been a buzz word clients have thrown out on their “wish list.” Now it’s been seen out in action for a handful of loyalty programs, so that means it’s time to start seriously acting on this wish. Where do you start? Although there is a wide range of […]
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Is The Mobile Wallet In Your Loyalty Strategy?

  • On December 15, 2015
While making mobile payments is still in its infancy, the adoption of Apple Pay is really catching fire. Mobile is on track to become the preferred way to transact – for marketers, it is crucial to consider now how the mobile wallet fits into the mobile loyalty strategy. There are two channels when it comes to […]
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Misconceptions Of A Quiet Customer

  • On December 10, 2015
No news is good news, right? When it comes to customer happiness, that couldn’t be further from the truth. Just because you hear nothing from a customer does not mean all is well. In fact, over 80% of customers suffer in silence when they have a poor experience, convinced it’s too much trouble or won’t […]
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Tap In To The $600 Billion Buying Power Of Millennials

  • On December 9, 2015
What do the millennials want in a loyalty program? For starters, is fun. More than a third of them said the word that best describes their experience being a member of a favorite program is “fun.” This “fun disparity” was revealed in a recent nationwide survey of 1,000 loyalty-program members, which found that companies have […]
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